It's really important to trans folks that other people use the correct pronouns

• Most guides for allies heavily stress the importance of using the correct pronouns.
  [1] [2] [3] [4] [5] [6]
• GLAAD's Media Reference Guide (http://www.glaad.org/reference)
  • New York Times reporting style guide
    "use the name and pronouns (he, his, she, her, hers) preferred by the transgender person. If no preference is known, use the pronouns consistent with the way the subject lives publicly."
  • Associated Press reporting style guide
    "Use the pronoun preferred by the individuals who have acquired the physical characteristics of the opposite sex or present themselves in a way that does not correspond with their sex at birth. If that preference is not expressed, use the pronoun consistent with the way the individuals live publicly."
• National Lesbian Gay Journalists Association — Stylebook Supplement (http://www.nlgja.org/resources/stylebook.html)
  "Use the name and personal pronouns that are consistent with how the individual lives publicly. When possible, ask which term the subject prefers."

Intro texts: [1] [2]