People talk a lot about how amazing it is to get a properly-fit bra for the first time in their life. They didn't realize how big of a difference it made, and how badly their bras had fit up until then.
OMFG. "Scientific studies show that the current system of bra sizing is quite inadequate. Even medical studies have attested to the difficulty of getting a correct fit. Research by plastic surgeons has suggested that bra size is meaningless."