Use :hi to list all available {group} colors. Example call:
:match ErrorMsg /foobar/
^^ {group}
:call clearmatches()
:call matchadd('DiffAdd', '^ERROR.*')
^^ {group}
Again, use :hi to list all available colors. The exact colors will vary based on the color scheme you have loaded.
Sometimes I add this to my .vimrc:
" <leader>l = lock in the current-search pattern
" <leader>L = clear all locked-in search patterns
nnoremap <leader>l :call matchadd('Visual', @/)<cr>
nnoremap <leader>L :call clearmatches()<cr>