What are some suggestions to help encourage people to learn about a new project?
places that generally just list open-source projects
StackOverflow free open source advertising
article: "Top ten reasons why I won’t use your open source project"
lots of suggestions on StackOverflow
excerpt from O'Reilly book
general advice on working on successful open source projects
The Cathedral and the Bazaar
"Producing Open Source Software"
, an O'Reilly book
How to run an open source project
examples of packages that provide their own OS-specific packages, for various OSes: