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document updated 10 years ago, on Dec 15, 2013

Developing HTML for email clients is a bit of a pain. There are severe restrictions on which tags are allowed, and the restrictions vary across clients.

Things that are helpful when writing HTML emails:

software tools
- Zurb Ink
- Mailrox
- Premailer converts CSS to inline, which makes it much easier to maintain your CSS rules during development
- many devs use Dreamweaver, strange as that might sound
templates
testing services
- Litmus
- Email On Acid
reference material:
- Email-Standards.org
- Campaign Monitor's "Ultimate Guide to CSS"
other resources: Litmus blog, EmailOnAcid forums, CampaignMonitor's resources