I've pretty much settled on
    
    USB muxboot
    muxboot


due to lack of Google conflicts, but other names I was considering:


    - USB Silver Bullet
        - pros:  GREAT logo
        - cons:  says less about what it *IS*, and more about *how it compares to what came before*
                            (if it's successful, then nobody cares what came before)


    - USmB  "USB Multiboot"
        - cons:  everybody and their mom has a project named "usb multiboot"


    - USB mux
        - the name is already taken:    http://www.theiphonewiki.com/wiki/index.php?title=Usbmux