paperlined.org
apps
document updated 22 days ago, on Dec 22, 2025

How do I buy my own information that data brokers have?

The question

There's a lot of data about each person available to buyers. [1] [2] [3] Is there a way that someone can access their own data, so they can at least be aware of the information that's collected about them?

(An aside: One of the philosophies behind sousveillance is "If surveillance is going to be widespread, at least make it both ways". It seems deeply unfair if a huge amount of information is accumulated about an individual, but they have no opportunity to at least see it, if not be able to correct any inaccuracies.)

Possible answers

A frequent response on forums is "this kind of information is only available to bulk purchasers". I understand this is the main way that data is sold, but what's to stop an organization from buying data in bulk, and then making a business out of providing data to individuals?

Another response is "That's impossible or unfeasible from a technical standpoint", that the data is stored only in an aggregated form, and that it's too computationally expensive to pull out the data for any single person; it's not personal. This is a personal guess, however, I've read information suggesting that some organizations do access information in a way that's individualized. Also, most reporting on data brokers suggests that personal data is available. Oh, and the data brokers themselves admit to keeping personalized data.

I understand that there are sometimes efforts to anonymize data in a way that continues to make it useful to mass buyers. [2] However, de-anonymization is a very real concern.

Yet another response is that "There are too many data brokers out there, and you will never be able to access them all". Fine. I want to access some of my data. How do I do that?

LiveRamp

LiveRamp, one of the largest data brokers, offers individuals the opportunity to access their data from LiveRamp. Ctrl-F here for "access request" and "category access request". These are two different types of access requests. LiveRamp says this about the differences:

"Residents of states with enacted comprehensive privacy laws have the right to request both the specific pieces of personal information held by LiveRamp (Access Request) and the categories of personal information held by LiveRamp (Category Access Request).

"However, to receive an Access Request, a consumer must pass three different levels of identity verification requirements, while a Category Access Request only requires a consumer to pass two different levels of identity verification."

How do I know if my state is one that mandates that access be provided?

Tools that allow you to be aware of bills that are still in pending status, sorted by state: