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document updated 17 days ago, on Nov 26, 2025

terms similar to 'fake nostalgia'

"Now read my lips. We are all either victims of ethical nostalgia or victims of the politics of others who are victims of it.

If we don't understand how nostalgia works, we won't understand how to deal with it when it turns political. And moreover, in politics, if you suppress the benign forms of nostalgia, malign forms of it will come to get you.

So, what drives us humans in the modern world to be nostalgic? First, we don't long for a collective past because we aren't individual enough. We long for it because we are all too individual. The modern self is isolated from without and lost from within. Nostalgia promises a cure to alienation in modernity.

Second, a constant reactivation of images of the past is in fact a search for authenticity. When a 70-year-old Russian thinks of Soviet ice cream, the thing that comes to them isn't just the taste, but a visual memory of a street. A complete summer. memory of eating peas in Soviet eeries. Reactivating the past like this allows us to ask basic questions again. Who am I? How constant am I? Where do I belong?