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document updated 10 years ago, on Mar 24, 2012
Dockers produced an advertising campaign in 2010 that tried to associate their khaki pants with manliness. They went overboard in trying to promote their particular definition of "manliness".
† For the record, I personally believe that MANY different versions of masculinity and feminity and non-binary identities should be acceptable. I believe that traditional masculinity is among those that should be accepted. What I do not like is the suggestion that only one way of expressing masculinity is better than all the others, or that only one is valid.